Petpooja is a cloud-based Restaurant PoS and Management Platform powering over 15,000 Restaurants across India. We cater to all formats of F&B outlets - QSRs, Cafes, Bakeries, Pubs, Bars, Cloud-Kitchens, Full-service restaurants, Casual Dine as well as Dessert shops.
Petpooja's platform not only takes care of your billing and KOT management but also inventory, recipe, reporting and online aggregator integrations.
Tools To Turn Your Restaurant’s Regular Social Media Into An Extraordinary One!
Get link
Facebook
X
Pinterest
Email
Other Apps
Being a restaurant just doesn’t mean you cook fantastic food anymore.
Sure, the mixture of spices and smell of herbs brought in the customers in olden times, but today along with the kitchen, social media has become an important room to make it work!
Running along with the trend of social media is like sitting on a Horse and hoping it will guide itself, which we all know will end up you falling off and the Horse being somewhere it shouldn’t be, metaphorically.
Let me share some tips and tools with you to help you understand your audience better!
Basics go like this :
Post consistently and with a goal in mind.
75% of people purchased a product because they saw it on social media.
Stories! Stories! Stories! They should be at least thrice the number of your posts.
68% of consumers are willing to pay up to 15% more for the same product or service if they are assured, they will have a better experience.
Interactions, comments + replies, + DMs are the holy trinity.
84% of consumers trust online reviews as much as personal recommendations.
Now, when it comes to controlling your Horse, you need to understand how your audience reacts to your content. For that, you cannot just depend on the number of likes and comments.
Let me share some tips and tools with you to help you understand your audience better!
1.Brand24
Brand 24
Having a bird’s eye view on your social media is something of utmost importance. Brand24 gives you an extensive report about your brand on the web.
Brand24empowers its users to stay updated on what’s being said about their businesses online, get customer insights, engage communities, identify sales leads, improve social customer service, reach out to influencers and monitor their competition. Tiny little details like the number mentioned across the web to Restaurant marketing.
It’s a one-man army of a tool to boost your Restaurant growth.
2.Canva
Canva
Insights and directions are at the back of Pretty front, which is Instagram. Check out this if you’re not too sure how that works. Sometimes clicking beautiful pictures are not enough. You need to add a flare to these images. Canva will work like a charm for that!
An easy to use tool power-packed with essentials to make your restaurant’s page look pretty!
3.Emojis
Wait, this doesn’t sound like a tool? When you use emojis in your extended captions, it has a high user retention rate and more visibility. Now, if you suck at picking emojis, we have something just right for you. Emojifywill add emojis to your caption in just a few clicks!
No hassle, just solutions.
4.TINT
Tint
When you want to create a brand around your restaurant, you need to gather as much content as possible! TINT has a unique social media approach; It will gather all the user-generated content and marketing efforts around your brand into one visualization.
Through visualization, your customers or potential customers can see what other customers are saying about your restaurant, pulling from the likes of Facebook, Twitter, Pinterest, and Instagram.
5.Hootsuite
Hootsuite helps businesses not only schedule regular content on a wide variety of platforms such as Facebook, Twitter, and Instagram but also to grow their audiences by assessing trends and user engagements.
Users can monitor social media platforms for both keywords and locations, meaning that restaurants can pick up on what customers are already saying about them and target potential customers looking for recommendations in the same geographical area.
Pretty impressive, isn’t it? These are the organic methods in which you can beautify your social media and also increase interaction. With these tools’ help, you will easily guide the Horse that your social media can become Restaurant branding’s right direction!
There are multiple paid channels too that exist but that is for the next blog!
At Petpooja we always wish to help you grow in your restaurant business. Do try the tools above and write to us on shivani.dad@petpooja.com if you found these helpful!
With anything and everything on the tips of our fingers on our screens, why would the restaurant industry lag behind? It’s no secret that the key to the success of any restaurant operation is active management. Sometimes, for restaurants to singlehandedly ensure hassle-free, top-notch customer service, accurate inventory management, and sales tracking — elements vital for the smooth functioning of a restaurant can be a little challenging. The best way for restaurants to combat this and get with the times is to have a POS or point of sale system in place. Best restaurant POS software is designed to simplify operations and reduce manual labor. Here are some benefits of using the Best POS software: Higher Human Resource Functions: Gone are the days of tedious and scrupulous timekeeping and manual payroll management. With the advent of POS systems, the need for human involvement in these tasks isn’t as high anymore. Consequently, that makes efficient delegation of tasks...
What is cloud kitchen and how does it work? A cloud kitchen is a delivery-only restaurant that has no physical space for dine-in. It relies entirely on online orders placed through online food aggregators or an online ordering enabled website or mobile app. The flavour of the season, ‘cloud kitchens’ are the rising trend mixed with ingredients, which perfectly represent the booming restaurant industry in the digital age. Eliminating brick and mortar locations, these virtual kitchens focus solely on deliveries and takeaways, minimizing time, effort, and essentially cost. From efficiency to customer satisfaction, these ghost kitchens provide everything top-notch as it allows restaurateurs to focus only on two things; cooking lip-smacking food and delivering it quickly. These kitchens operate either through online food aggregators like Zomato, Dunzo, Swiggy or/and have their own website or application through which customers can place their orders...
It’s 2021 and while the restaurant industry is far from its earliest incarnation, one thing that hasn’t changed is the constant drive towards greater efficiency. And efficiency requires innovation and that’s where the robots come in. The decreasing costs of hardware such as circuits and sensor boards and the real-time advancements in artificial intelligence software have contributed largely to this progression in innovation. The restaurant industry is fast adapting to these changes and some establishments have gone as far as fully automating the restaurant by providing each service with an AI-enabled robot. The future of dining out is here and it’s only going to get better from now. In Boston, Spyce, a new innovative restaurant by the Michelin star chef Daniel Boulud, robots have replaced human chefs. Boulud partnered with the robotics engineers from the Massachusetts Institute of Technology to make this happen. Seven automated woks cook the customer’s meals in the kitchen, in th...
Comments
Post a Comment